Customer stories · Kanaan & Co.

One agency. 89 team members. Everyone a step ahead.

How Kanaan & Co. keeps its specialists current, its teams connected, and 114 clients informed with BriefThem.

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Digest open rate
99%
Across 89 team members
Client updates sent
547
Reaching 111 of 114 clients
Company news read
99%
Across all teams
Saved each month
148hours
About 100 minutes per member, based on team estimates

Before BriefThem

Keeping up was a job of its own.

Every team had something different to follow. New developer tools. Ad platform changes. Search algorithm updates. Changes affecting client industries.

The information was scattered across newsletters, release notes, forums, and team chats. Specialists spent time finding what mattered, and clients sometimes asked about changes their account team hadn’t seen yet.

What they set up

Each specialist gets the updates their work depends on.

Developers

Updates across WordPress, Shopify, and every CMS, SDK, API, MCP server, plugin, and platform they use internally or for clients.

Example
Plugin security releaseFor your stack
Paid media

Updates about every ad platform their clients use, from new campaign tools and targeting options to policy changes and outages.

Example
New targeting optionsFor your stack
Search

Algorithm updates, new SEO tactics, and changes in AI search as they emerge.

Example
Core update rolling outGood to know
Account managers

Relevant changes in their clients’ industries, so they can explain what matters and start useful conversations.

Example
Health ad policy updateGood to know
CEO

Regulatory changes, industry shifts, and developments that affect the agency. Know what needs attention and which teams need to act.

Example
New data privacy requirementsAction required
Accounting

Tax changes, filing deadlines, reporting requirements, and updates to the accounting and payment platforms the agency uses.

Example
Reporting requirements changingAction required

Everyone gets the company news relevant to their team in the same daily digest. And when clients need to hear about a change, Kanaan & Co. sends an update under its own name.

Examples

When BriefThem saved the day

Google Ads outage
The account team reached out before clients had to ask.

When an outage disrupted campaigns, the team identified the affected clients and explained what was happening before Google announced it.

  1. Outage flagged
  2. Team informed
  3. Clients contacted
WordPress plugin vulnerability
From alert to fix to client update. All in one day.

When a plugin flaw took client sites down, developers fixed the affected sites that day. Clients received a clear explanation of what happened and how it was resolved.

  1. Vulnerability flagged
  2. Sites fixed
  3. Clients updated
New data privacy requirements
A clear plan before the deadline.

The CEO learned about a change in data privacy requirements through BriefThem and brought the relevant teams together. They reviewed how the agency handled client data, assigned the necessary changes, and completed them before the requirements took effect.

  1. Change flagged
  2. Responsibilities assigned
  3. Changes completed
Unbelievable how easy it is to stay on top of everything.
MKMika K.Account management, Kanaan & Co.
“I maintain a lot of client sites. Having the WordPress and plugin updates that matter in one place saves me time and helps me catch things I might have missed.”
Lucian O. · Web development, Kanaan & Co.
“It makes a big difference when we’re the ones telling clients what’s changed. I can go into a conversation ready to explain what it means for their campaigns.”
Adi M. · Paid media, Kanaan & Co.

See how they use BriefThem

Plugin security releaseAction
New targeting optionsStack
Core update rolling outGood to know
Keep every specialist currentFollow the tools, platforms, and industry changes that matter to each member’s work.Explore industry updates →
Kanaan & Co.Client update

What changed in your ad account this month

Keep clients informedShare relevant updates under your own brand, without writing a newsletter from scratch.Explore client updates →
DDana, OperationsInternal

New client onboarding checklist

Read by 92% of the team
Keep teams connectedPut company announcements in the daily digest and see who’s read them.Explore company news →

Everything keeps changing. Keep your team ready.

Give each member a short daily digest of what matters to their work.

30 days free. No card required. Free for your whole team after that.

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