Client updates
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Be the first to tell your clients.
Pass the changes that matter on to your clients, under your name and logo. Send one update now, or collect them into a regular client digest.
01 · Inform client
Spot it. Pass it on.
Any update from a public source can go to your clients. A member taps Inform client, picks the clients it matters to, and sends it now from their own mailbox or adds it to the next client digest.
Share an update, pick clients, then send.
Hi Dana,
Here is what is changing this week, and what it means for you.
Talk soon,
Maya at Northstar
02 · In your words
Written the way you talk to clients.
With the voice add-on, every item is rewritten in your company’s voice, from what you do and a line about how you talk to clients. It is written once, when a manager approves it, and your team can edit it after.
Client updates in your voice is a $19 add-on. Without it, clients get the shared version, written once for everybody.
Switch versions. See the rewrite.
We keep it plain, and say what it means for their ads and their customers.
New controls for where ads appear
Advertisers can now leave ads out of some placements, per campaign. Check before the next launch.
Written once for everybody who follows Meta and Google.
New controls for where ads appear
Meta now lets us keep your ads out of places you would rather not appear. We will check your campaigns before the spring launch and switch it on where it helps.
Written once, when a manager approved it. Your team can edit it.
A spam update is rolling out
Rankings may move over the next two weeks. No action needed yet.
Written once for everybody who follows Meta and Google.
A spam update is rolling out
Google is cleaning up spam in search results over the next two weeks. Your rankings may move a little. We are watching them and nothing needs doing yet.
Written once, when a manager approved it. Your team can edit it.
03 · Their inbox
Your name. Your logo. Their inbox.
Choose a short newsletter with your logo, headlines and dates, or a personal note with a line or two on each change. Set a minimum and a maximum, so a client is never interrupted for one small thing or sent a wall.
Every email carries Stop these updates. Only the client can start them again.
Switch between newsletter and note.
Where your ads appear
Meta now lets us keep your ads out of places you would rather not appear.
Oct 27
A Google spam update
Rankings may move a little over the next two weeks. Nothing needs doing yet.
Oct 24
Our new reporting page
Your monthly numbers now live on one page, updated every morning.
Oct 22
Hi Dana,
Meta now lets us keep your ads out of places you would rather not appear. We will set it up before the spring launch.
Google is cleaning up spam in search results. Your rankings may move a little, and we are watching them.
Your monthly numbers now live on one page, updated every morning.
Maya and the Northstar team
Sent by Northstar to Brightside Dental · Stop these updates
04 · For managers
Approve what goes out. See who reads it.
Items your team suggests wait for a manager’s Approve or Decline, on the dashboard and in the stats report. Each client shows how they read, from usually opens to never opened, with everything they were sent.
Approve the suggestion. Then undo it.
Waiting for your decision
Maya suggested an update for 3 clients: New controls for where ads appear.
Maya suggested an update for 3 clients: New controls for where ads appear.
Approved. It goes in the next client digest for 3 clients.
Maya suggested an update for 3 clients: New controls for where ads appear.
Declined. Nothing goes to clients.
An inbox that blocks images reads without being counted.
More features
More value in every digest.
Made for work that keeps changing.
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